Founded in 2017, Valu listed on the Egyptian Exchange in June 2025 and has since emerged as one of Egypt’s fastest-growing consumer finance platforms. The company offers lending, spending, saving, and investment products, alongside instant cash redemption solutions. In the first nine months of 2025, Valu processed more than 6.1 million transactions, generating $361 million in gross merchandise value. The business expanded beyond Egypt in early 2026 with its entry into Jordan. EFG Finance Holding owns a 67% stake in Valu.