Sultan Al-Otaibi became CEO of Taiba Investments (TAIBA) in January 2024, following its merger with Dur Hospitality. As of February 2026, TAIBA managed a portfolio of more than 40 properties with over 8,000 hotel keys across Saudi Arabia, and had more than eight new hotel projects under development. The group operates over 12 hotel brands, including local Saudi brands such as Makarem, as well as international brands including Marriott International, Hilton, IHG Hotels & Resorts, and Accor. In 2025, the company had total assets of $2.7 billion and generated $364 million in revenue.