Sallam has been leading the company since 2021. Madinet Masr has a landbank of 12.8 million square meters and 28 active projects. In 2025, Madinet Masr reported $245 million in net revenues, $1.1 billion in new sales and $907 million in total assets. In 2025, Madinet Masr launched Talala in New Heliopolis and announced its expansion into Saudi Arabia and the UAE.