AWR Group traces its roots back to 1954 and has evolved into a multi-sector group. Today, the group operates a diverse portfolio spanning automotive, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging, among others. Its businesses include partnerships with leading global brands such as Nissan, INFINITI, Renault, Chery, Zeekr, smart, and DoubleTree by Hilton. In February 2026, the group debuted the all-electric smart #5 SUV in the UAE, and in April 2026, it formed AWR Automotive to consolidate its automotive businesses and brands. In May 2026, AWR Trading, part of AWR Group, signed an exclusive distribution agreement with Blaupunkt, the German provider of AC and DC electric vehicle charging solutions.