Abou Eid assumed her current position at Bloom Holding in May 2024, managing a team of 12. In 2025, Bloom Holding achieved 26% sales growth and 23% year-on-year revenue growth. In 2025, she led Bloom Living’s integrated brand and marketing transformation, which resulted in a more than 96% sell-out rate for launched units, generated more than 10,000 leads, and increased brand awareness to 80% in 2025. She was previously the director of retail and hospitality at DIFC, amongst other senior roles.