Ebeidy assumed her role in 2024, overseeing a team of 20. ODE’s El Gouna Red Sea formed a partnership with Cadillac Bahrain in February 2026, offering new Cadillac owners an El Gouna Red Sea experience during that year’s Ramadan. A month earlier, El Gouna Red Sea was revealed as an official partner of English Premier League team Aston Villa for the remainder of the 2025/2026 season. Ebeidy previously worked for more than 21 years in marketing and branding at PepsiCo and other companies.