Hilali became CEO of Wafa Gestion, a Attijariwafa bank subsidiary, in 2016. Wafa Gestion's assets under management exceeded $17.7 billion in 2025, reflecting annual growth of over 21%. In 2025, Wafa Gestion launched three balanced funds tailored for high-net-worth families, as well as one long-term fixed-income dedicated fund for an institutional client, maintaining an average market share of 22.4% throughout the year. Hilali previously served as President of the Moroccan asset management association ASFIM.