Malaa offers expense management, investing and lending solutions in Saudi Arabia. The app has more than 1.2 million downloads, and 120,000 active users. In 2025, the company launched its Cash Back Portfolio leveraging SNB Capital funds. In September 2024, Malaa raised $17.3 million in a Series A funding round led by SNB Capital, with participation from Derayah Financial, Khwarizmi Ventures, Impact46, and WAKAN. The company processed $620 million in transaction volume in 2025.