In 2025, du reduced scopes 1 and 2 emissions by 23% against the 2021 baseline, progressing towards a 43% reduction target by 2030. It became the first telecom operator in the UAE and second in the GCC to achieve ISO 20400 Sustainable Procurement certification. It also deployed AI-powered energy optimization across the mobile network. 3.47 ktCO₂ were saved through the combined impact of solar, hybrid, and AI, and its energy efficiency programs collectively saved 5.88 ktCO₂, with 88 sites solarized across its network footprint during 2025. It also launched the AI Park, a 1 GW hyperscale hub designed for high-density AI workloads, research laboratories, and startup incubation. Al Hassawi has led du since 2020.