Dima Jewellery sells high-end jewelry featuring 18-carat gold, diamonds, and hand-picked precious and semi-precious stones. Dima Jewelry today is sold across Egypt, Saudi Arabia, and the U.A.E. Queen Rania of Jordan, Yousra, Naomi Campbell, Gigi Hadid, Adriana Lima, Ahlam, Eva Mendez, Mona Zaki, and Oprah Winfrey are some of the celebrities that have been seen wearing the brand. Al-Sarraj also created the “Treasurly by Dima” line for fine antique, vintage and diamond jewelry. Dima Jewellery had 202,700 Facebook followers as of April 4, 2022.