In December 2021, the Emirates Telecommunications Group completed its acquisition of Dubai Islamic Bank’s 50.01% stake in Digital Financial Services, raising the group’s ownership to 100%. Two months later, in February 2022, the group announced that it was rebranding to e&. It has since announced several major deals. In March 2022, e&’s subsidiary E-Vision and Abu Dhabi-based investment and holding company ADQ announced an agreement to acquire 57% of STARZPLAY ARABIA. e& is also working with ADQ, Alpha Dhabi Holding, and FAB to launch a new digital banking platform, Wio. e& operates in 16 countries, including Morocco, Egypt, and Pakistan. In May 2022, the group acquired 9.8% in the U.K.’s Vodafone Group for a reported $4.4 billion.