Batra became CEO of FIVE Hospitality in 2017. FIVE Hospitality’s portfolio includes FIVE Palm Jumeirah and FIVE Jumeirah Village in Dubai as well FIVE Zurich in Switzerland. A new FIVE LUXE, JBR in Dubai set to launch in 2023, which once completed, FIVE Hospitality will have a total of 1,481 keys. In 2021, the group reported revenues of $206.6 million. The company launched its own music platform, FIVE Music, in 2021.