Haqparwar joined the BMW Group as an intern in 2005 and was appointed to his current role in 2018. Today, he oversees 13 markets. The company also launched its “Museum of Sound” campaign in January 2022, which saw BMW release its first NFTs Collection. In 2022, the BMW Group Junior Campus roadshow offered a series of interactive workshops to more than 2,200 children in Saudi Arabia and the U.A.E., focusing on the future of mobility, the fundamentals of sustainability, and road safety. Haqparwar is also a member of the German Emirati Joint Council for Industry and Commerce.