THE MIDDLE EAST’S

38. Melda Yasar Cebe

Company: The Kraft Heinz Company
Title: Managing Director/General Manager—MEA and Türkiye
Nationality: Turkish
Sector: Food and Beverage

Cebe has more than 22 years of experience in the food and beverage sector. She assumed her current role in 2018 and now oversees more than 1,200 people. In October 2021, the company announced the completion of its acquisition of Assan Foods for a deal previously valued at $79 million. Cebe worked at Procter & Gamble before joining Kraft Heinz.