Automated e-grocery robotics pure-play platform Raha officially launched in March 2022. The app leverages users’ data and insights to provide personalized customer journeys, offer made-to-order items, step-by-step customization, and tailored recipes. AlTunaib was previously CEO of Oncost. He also cofounded grocery shopping app, Baqal in 2015 and crowdfunding platform Jaribha in 2011.