Addou joined Royal Air Maroc in 2016 as its chairman and CEO. Royal Air Maroc plans to offer around 6.2 million seats to more than 90 destinations by summer 2023. In March 2023, the national carrier announced six new routes between northern Morocco and Europe. Addou is also a member of the Board of Governors of the International Air Transport Association. Addou previously headed Diana Holding and the Moroccan National Tourist Office.