Atelier Zuhra was founded in the U.A.E. in 2015 by Rayan Al Sulaimani’s mother, Mouza Al Awfi. The brand creates haute couture pieces, bridal wear, abayas, and embellished work on upcycled denim. Global celebrities that have worn the brand include Beyoncé, Nicki Minaj, Naomi Campbell, Winnie Harlow, Madelaine Petsch, Nora Fatehi, and Paris Hilton. Beyoncé wore Atelier Zuhra at the opening of the Atlantis The Royal in January 2023.