Abbassy created Izil Beauty to share her Moroccan beauty heritage, which was passed down to her by her mother. The brand offers natural skincare products using ancient Moroccan recipes. Today, the brand sells online with worldwide shipping and offers an in-store experience at the Izil Hammam and Spa in Dubai Mall. Izil Beauty had 371,000 followers on Instagram as of June 2023. The brand has been endorsed by various celebrities, including Nora Fatehi and Nadine Nassib Njeim.