El-Helw is a fashion influencer, model, and founder of Reborn, a sustainable and ethically conscious clothing line launched in collaboration with UNHCR to support refugees worldwide. With over 10 years of experience in the fashion industry, she had over four million followers on Instagram as of June 2023. She began her career at Dior and rose to become a regional marketing manager for the Middle East, Africa, and Türkiye. Also known by her pseudonym, the “Fashion Pirate,” El-Helw has worked with brands such as Valentino, Dior, Prada, Fendi, Gucci, Prada, and Louis Vuitton.