The Al Masaood Group has a diversified portfolio of businesses headquartered in Abu Dhabi. The company operates across 18 different market segments, including automotive, industrial, business services retail, marine, and real estate. Some of the brands it has sole distribution rights for are Nissan, INFINITI, Renault, and Bridgestone in Abu Dhabi, Al Ain, and the Western Region. It owns the Occidental Sharjah Grand Hotel, represents Truffleers, and is a partner of the Juventus Football Academy Abu Dhabi. In May 2023, the company launched a 100% electric waste truck in the U.A.E. with Renault Trucks Middle East and Tadweer. The company is diversifying into renewable energy with solar, solar charging, emission-less power generators and hydrogen.