Seddiqi Holding operates a diverse range of businesses, including Ahmed Seddiqi & Sons, Swiss Watch Services, Mizzen, and Seddiqi & Sons Investments, which includes Seddiqi Properties. Mizzen focuses on luxury consumer brands in fashion, beauty, eyewear, leather goods, and fashion accessories. Its portfolio includes Aēsop, Orlebar Brown, and Gentle Monster. Ahmed Seddiqi & Sons represent more than 80 luxury watch and jewelry brands across over 50 locations in the U.A.E., including Rolex, TUDOR, Patek Phillipe, Oris, and TAG Heuer.