With 31 years of experience in the industry, ElAfifi assumed his current role at Henkel in 2010 and oversees a team of 5,000 people. In June 2023, the company launched two Net Carbon Neutral Production Units in the region. Henkel aims to reduce Scope1 and Scope 2 CO2 emissions per ton of product by 67% by 2030, compared to 2017.  Henkel’s regional sales grew 7% in 2022 and accounted for 6% of global sales.