AlFaifi joined SAP in 2012 and assumed his current role as VP in 2016, but his responsibility was expanded in Q1 2023 to include more countries, where he now oversees 27 countries and nine offices across MENA. He leads a team of more than 1,100 people. In Q2 2023, AlFaifi launched MENA’s first SAP Innovation & Experience Center in Khobar, Saudi Arabia.