Shibutani first joined Panasonic in 1999 before leaving in 2004. He rejoined the company in 2008 and assumed his current role in 2019. In 2022, Panasonic launched the SMART CARE app, a digital warranty system, in the U.A.E., Saudi Arabia, Oman, and Pakistan. It will soon be introduced across all regional markets. In 2023, the company planted 170 mangrove trees in the Al Zorah Nature Reserve in Ajman in the U.A.E. to support the country’s target to plant 100 million mangrovetrees by 2030.