Abdeen cofounded ElGameya in 2019 to digitize money circles or rotating savings and credit associations (ROSCA), widely known as “Gameya” in Arab countries. It currently has more than 250,000 users, with a goal to achieve a million users by the end of 2024. It also offers a school tuition fee model, partnering with over 90 schools. The company launched an “Ambassadors Module” initiative to help women in rural areas earn additional income by becoming ambassadors and establishing their own ROSCA. It plans to expand into Saudi Arabia through a partnership with a Saudi bank.