Bouazza established the Multiply Marketing Consultancy in 2003, which transformed into Multiply Group in 2021. In the first nine months of 2023, the group recorded revenues of $244.3 million and net profit of $148.7 million. Bouazza oversees more than 3,000 people and leads the strategic development of the company, its investment portfolio, and the overall sustainable growth of the group’s subsidiaries. Bouazza also serves as a board member of several companies, including associations like TAQA, Arena Events Group, and Emirates Driving Company.