Choucair assumed her current role in 2021, having previously held the role of COO. She oversees over 1,031 people. In 2023, the company expanded in Saudi Arabia and started TRKKN, a Google agency network. Choucair has been in the industry for 20 years. She is also vice chair at the Advertising Business Group, an advisory council member at the Middle East Inclusion and Diversity Council, and a board member for the Interactive Advertising Bureau MENA and Endeavor in the U.A.E. She is also a founding board member of the Unstereotype Alliance by UN Women, which is dedicated to erasing harmful gender-based stereotypes in advertising.