Al Maamari assumed his current position when Visit Oman was launched in 2021 as a subsidiary of OMRAN Group. Visit Oman is Oman’s digitally native online booking platform. In March 2025, it partnered with the Expedia Group to drive the digital distribution of local tourism offerings. In the same month, Visit Oman partnered with Trip.com Group to enhance the digital distribution of local tourism offerings and expand its reach across China and the wider Asia-Pacific region. In 2024, Oman’s total number of hotel guests increased by 3.6% to 2.1 million, and hotel occupancy rates grew by 2.1%, according to NCSI.