Maamari assumed his current position when online booking platform Visit Oman was launched in 2021 as a subsidiary of the OMRAN Group. In April 2025, it announced a partnership with TBO Holidays to boost Oman's presence in the B2B travel trade sector across the Middle East and India, and partnered with the Expedia Group to enhance the digital distribution of local tourism offerings. In 2024, the number of hotel guests in Oman increased by 3.6% to 2.1 million, and hotel occupancy rates grew by 2.1%, according to NCSI. Al Maamari previously held roles at the Oman Aviation Group and Transom.