Masmoudi has led Kilani Group since 2019. The group operates across pharmaceuticals, healthcare, and food in both industry and distribution, as well as activities in retail, services, and agriculture. The group’s main subsidiaries in Tunisia and abroad include ADWYA, TERIAK, and PROTIS in pharmaceuticals and healthcare; Argania, Nerolia, and Prochidia in healthcare distribution; and Fatales in retail. Masmoudi is also Chairman of TERIAK, ADWYA and STA, president of the Tunisian Union of Pharma Industry, founder of Pharma In Cluster, and CEO of Cinpharm in Cameroon and Cipharm in Côte d’Ivoire.