Having first joined the family business in 2008, Dana assumed her current role in 2019. She is a qualified medical practitioner-turned-entrepreneur, and during her time at the group, she has helped diversify it through adding healthcare and life sciences, value-added steel products, lubricants, retail, and hospitality sectors. Dana is concurrently president and COO of U.S.-based Duluth Medical Technologies, where she is working on making robotic surgeries more accessible. She is also the Chair of the AEIC’s Core Committee at the American University Dubai (AUD) Entrepreneurship and Innovation Center.