Tansel became CEO in 2017. For FY2024 ending March 2025, Al Masaood Automobiles recorded the highest volume of Nissan sales in Abu Dhabi at 22,000 units. It also played a role in the global premier of the new Nissan Patrol, overseeing the launches of the Renault Arkana and INFINITI QX80. Tansel led Al Masaood’s Project Falcon, and he is currently leading the Falcon 2.0 strategy, a masterplan from 2023 to 2027, based on three pillars: diversification, customer centricity, and innovation.