Alhendi first joined the Group in 1995, previously serving as General Manager of Rotana Khalijia and President of Rotana Audio Visual, currently registered as Rotana Music Group. Under his leadership, the company produces over 400 music releases and organizes more than 100 concerts annually. It partners with major government entities, including the General Entertainment Authority and the Ministries of Culture and Tourism and Shopping Festivals across MENA. The company also hosts many of the largest Arabic concerts and music festivals, both across the region and internationally.