Adams was a footballer for Al Khaleej and Al-Shabab in the Saudi Pro League, having previously played for Atlanta United and Inter Miami. In 2023, he founded Solve & Evolve Media, whose platform Style Speaks creates cultural campaigns across sports, fashion, entertainment, and tourism. The company’s clients include Manchester United, Saudi Pro League, adidas Arabia, Harvey Nichols, COPA90, AC Milan, and MDL Beast. In 2025, he signed a broadcast deal with Warner Bros. Discovery (TNT Sports) as a studio analyst for the FIFA Club World Cup in the U.S.