Ghanem and Hossameldin launched GAM3S.GG in June 2022, offering gaming marketing services to studios, publishers, and brands, alongside a free platform with over 1,000 games. The company generated $850,000 in revenue in 2024 and now has more than 1.5 million users and over 750,000 social media followers. GAM3S.GG has raised north of $5 million from Polygon Ventures, Mechanism Capital, Merit Circle and ArkStream Capital and secured partnerships with Somnia, OpenSea, Amazon, Solana, Arbitrum, and Abu Dhabi Gaming.