The urban communities’ developer is an affiliate of Emaar Properties, which holds a 73.79% stake in the company. In September 2025, it launched the $18.6 billion coastal project Marassi Red Sea, spanning 2,426 feddans. In November 2025, it partnered with Dallah Al Baraka Group’s Samla and Alam AlRum for Urban Development to develop a 380-feddan project in New Cairo with a $1.6 billion investment. In February 2025, it partnered with MIDAR for Investment and Urban Development to develop a $2.1 billion integrated residential project.