Edita, a producer of branded baked snack products, sold 2.7 billion packs in the first nine months of 2025. Over that period, revenue climbed 24% to $308 million, while net profit jumped 43% to $36 million. In December 2025, its largest shareholder, Quantum Investment BV, increased its ownership to 48.75%. In January 2026, Edita expanded exclusive ownership of HoHos, Twinkies, and Tiger Tail beyond the Middle East and North Africa to cover more than 45 additional countries.