Since 1906, Misr El-Gedida has specialised in master-planned communities in Egypt, holding a 5,500-feddan land bank in New Heliopolis. In 2025, it acquired 766 acres in Hadayek AlAsimah for $241 million and secured a 52,000-square-metre plot in Mansoura. It also launched the 300-feddan first phase of the Jadinah Project in September 2025, targeting $83 million in sales.