GMG was founded in Dubai in 1977 as a single retail store and has since expanded into a multinational group operating across 21 countries in MENA and Asia. The company’s growth has been driven by partnerships with global brands including Frasers Group and JD Sports. In January 2026, GMG entered a retail partnership with U.S.-based Rastelli Foods Group, adding brands such as TGI Fridays®, Butterball®, and the Rastelli’s to its portfolio as well as becoming the exclusive retail distributor of Certified Angus Beef® in the region. Today, GMG manages more than 120 brands across multiple sectors.