Bourani assumed her current role in February 2026, having led the department since 2021. She leads a team of 13 at Cleveland Clinic Abu Dhabi. Throughout 2025, she led Cleveland Clinic Abu Dhabi’s 10th anniversary campaign to boost awareness, engagement, and conversions across stakeholders. The campaign drove a 44.24% Y-o-Y increase in organic conversions and 352,000 paid digital conversions. She also oversaw the launch of the clinic’s new website with goals to decrease loading time from 12 seconds to five seconds, increase traffic by 10% Y-o-Y, decrease bounce rate by 10%, and boost conversions by 20% Y-o-Y in 2026.