Nsouli has been leading DIFC’s marketing and corporate communication since 2021, overseeing brand strategy, corporate reputation, stakeholder communications, and integrated marketing initiatives. In April 2025, he led the launch of the global marketing transformation & ROI optimisation program. Revenues increased by 20% reaching $581 million in 2025. In June 2025, he oversaw DIFC’s AI and advanced analytics implementation across marketing operations. In October 2025, he led global brand events and thought leadership acceleration to strengthen Dubai’s global positioning.