Bahri has held his current role since 2018. In 2025, the company achieved a marketing RoI of 75:1. In July 2025, he oversaw the introduction of the Kids Check-in Counter, positioning flynas as Saudi Arabia’s first family-friendly airline. In December 2025, flynas launched the ‘Find My View’ service, enabling passengers to select their preferred seat view. Before joining flynas, Bahri served as director of corporate communication at the Saudi Ministry of Investment.