Zahran was appointed CMO in 2025. Since then, and under the leadership of Hesham Talaat Moustafa, he has led the marketing strategy behind TMG’s transformation into a global integrated lifestyle developer, overseeing major launches including SouthMED, The Spine, and Sharm Bay, where 500 units were sold in three days. He also supported the company’s regional expansion through projects including Banan Al Riyadh in Saudi Arabia and JOOD and Yamal in Oman. TMG Holding recorded $8 billion in contracted sales and $1.3 billion in revenues in 2025.