THE MIDDLE EAST’S
1. Lena ter Laare
Designation: Director, Marketing & CSR
Company: Transguard Group
Nationality: American
Country: UAE
Ter Laare assumed her role in 2019. For fiscal year ending March 2025, Transguard Group reported revenues of $1.13 billion, compared to $874 million in FY2024. In 2025, the group also focused on digital transformation through partnerships with du and Huawei. Its MoU with Huawei in October 2025 aimed to explore outsourcing, establishing independent consultancies, and visa-related services. Ter Laare was based in the U.S. early in her career, before she moved to the UAE in the 2000s.