Soufi assumed his current position in 2024. The firm reported $3.8 billion in assets under management in 2025. Founded in 2009, Sidra Capital is based in Jeddah and operates offices in Riyadh, London, Dubai, and Singapore, focusing on Shariah-compliant investments in alternative asset classes. In June 2026, Sidra Capital and Adel launched the $347 million Adel District Residential Project with 858 residential units. Soufi previously served as CEO of UBS Saudi Arabia and held senior leadership roles at Samba Financial Group and National Commercial Bank.