Al Haddad assumed his current position in 2022. In 2025, Salik implemented dynamic toll pricing, replacing a fixed model in place since 2007, delivering an approximate 9% increase in annual revenue. In Q1 2026, Salik reported $198.5 million in revenues. In January 2026, Salik signed a 10-year agreement with Dubai Airports for seamless e-wallet parking payments across Dubai International (DXB) locations. Al Haddad is a board member of Chapter Zero UAE and Al Wasl Sports Club.