Julfar joined DWTC in 2005. DWTC is a business enabler and a global event hub. In 2025, it delivered over 400 exhibitions and events, welcoming 2.97 million participants and generated $6.8 billion in economic output. Its Dubai Exhibition Centre (DEC) is undergoing a $2.7 billion, 180,000 sqm expansion, and is set to become the region’s largest purpose-built indoor events and exhibitions venue, upon completion in 2031. Julfar also serves on the board of UFI, the Global Association of the Exhibition Industry.