Whether you're just discovering Google Ad Grants or struggling to manage an existing account effectively, our specialists can help you turn this opportunity into measurable results for your cause. Factor in staff time, training needs, and the opportunity cost of diverting resources from your core charitable work. Before choosing professional management, consider the true cost of internal management versus expert support. This transparency helps you make informed decisions about campaign priorities and demonstrates the tangible value of your Ad Grants investment. They understand exactly what Google looks for in applications, how to structure your website to meet requirements, and how to avoid common pitfalls that lead to rejection.
Your conversion rate measures the percentage of ad clicks that result in meaningful actions – like donations, volunteer signups or newsletter subscriptions. Beyond compliance, higher CTRs improve your ad positions, increase your quality scores, and reduce your cost per click – giving you more bang for your advertising buck. A strong CTR is crucial for Ad Grants success because Google requires a minimum 5% click-through rate to maintain your account. This metric reveals how compelling and relevant your ads are to your audience. Your click-through rate (CTR) shows the percentage of people who actually click your ad after seeing it. Monitor your impressions weekly to ensure your ads are reaching your target audience.

  • Wondering if there’s a way to increase your charity’s profile without breaking your stretched marketing budget?
  • Think of this as your visibility metric – if your ads aren’t showing up, nothing else matters.
  • After you qualify for the program, you have an ad budget of $10,000 USD per month of in-kind search advertising to use across various campaigns.
  • Navigate to ads.google.com and sign in with the email you used to sign up for Google for Nonprofits.
  • Your budget can even be applied to multiple campaigns, either split equally or prioritised towards those that you feel are more likely to reach your goals.
  • Even if you already have an approved grant, effective campaign management requires ongoing specialist attention.

How Difficult Are Google Ads To Set Up And Run

  • After completing your registration, you’ll get a validation token that allows you to register with Google as a charity or not for profit.
  • After receiving pre-qualification approval, it’s time to build your account.
  • Using Google Ads ensures you appear at the top of the page for the keywords you target – this helps maximise the visibility of your campaigns.
  • Many charities find that professional management actually increases their overall efficiency while delivering significantly better results.
  • When we’re not in meetings, many of us spend a lot of our day in our Gmail inboxes, where Gemini is giving us time back by helping to draft responses faster.
  • Your accounts will not compete with one another because Ad Grants ads are in a separate auction after paid ads.

Nonprofit organizations can use the Google Ads Grant to run campaigns for various goals such as increasing online donations, raising awareness of their programs and services, or recruiting volunteers. This isn’t a set-it-and-forget-it grant — you’ll need to build and manage campaigns effectively, or work with a grant professional to make sure your strategy is optimized. This means you can create text-based search ads that appear on Google results pages when people search for terms related to your cause. According to TechSoup, less than 50% of eligible nonprofits are currently enrolled, and even fewer are optimizing their campaigns to achieve maximum impact.
Use Funding Finder, to find a huge range of grants and Help Finder to find lots of free fundraising support and also companies that make donations. You get exactly the same size of grant as Cancer Research UK does. This resource gives you the key things you need to know to claim your Google Ads grant for your charity.

Cost per conversion

Meeting requirements such as a 5% click-through rate, approved keywords, and proper conversion tracking ensures accounts remain active. Helping to expand your current selection of keywords to include in your ad campaigns. With successful management, your charity and its causes can reach new users, donors, volunteers and campaigners. Here are some examples of campaigns that you might consider running (and you can have multiple campaigns at the same time)
At Impact Funding Solutions, we help nonprofits apply, manage, and maximize the Google Ads Grant as part of our comprehensive grant and fundraising support services. For example, a food bank could target keywords like “food pantry near me” or “how to donate to a food bank,” directing users to their donation or volunteer pages. The Google Ads Grant provides eligible nonprofit organizations with $10,000 USD per month in in-kind advertising through Google Ads. Now, we reach thousands of new visitors every month — and our online donations have nearly doubled.” — Rachel P., Development Director of a mid-sized youth nonprofit in Colorado Yet despite its incredible potential, research shows that only about 1 in 4 nonprofits take full advantage of the Google Ads Grant, and many don’t know it even exists.

How do I login to Google Ad Grants?

If you’re not registered with them yet then it’s easy to set up an account. If your organisation meets those requirements then please move onto step two. Failure to comply with any of these terms will result in the automatic suspension of your account. Targeting keywords or using destination URLs that promote hatred, intolerance, discrimination, or violence is strictly prohibited.

Google Ad Grant for Charities FAQs

Gemini helps us generate ideas to kick off the process, and then it builds on our ideas by highlighting additional information relevant to the topic. Start meetings in Google Meet, find times to meet in Google Calendar, add to-dos in Tasks and start conversations in Google Chat without ever having to leave Gmail. Merge tags work with Google Contacts or from a linked spreadsheet.1 Used over 180 billion times a year, see how Gmail can suggest responses or fill in the blanks of your sentence to save you time. Catch up on long email threads with concise summaries of the key points. AI-powered, secure and easy-to-use email trusted by billions of people and businesses.
With a Google Ad Grants account, you create ads to show on Google Search. Many charities find that professional management actually increases their overall efficiency while delivering significantly better results. Professional managers translate complex Google Ads data into clear, actionable insights that show exactly how your grant is supporting your charity's goals. This expertise can be the difference between securing your grant in weeks rather than struggling for months. Experienced Ad Grants specialists have successfully navigated this process for hundreds of charities. However, Google Ad Grants specialists bring dedicated expertise that most charity teams simply don't have time to develop internally.

How can a third party manage your Google Ad Grants account?

Long-tail keywords are longer and more generic phrases that user is more likely to search when they are closer to a point-of-purchase. Then look at how campaigns can be further broken down. Structuring your PPC campaigns and ad groups by type makes your outreach more effective.
Google Ad Grants allows you to benefit from a tangible return on investment (ROI) – while providing key insights sagaspins casino registration to help shape future campaigns, too. Someone scrolling social media might scroll past your post, but someone searching "food bank volunteer Manchester" is actively looking to help. The daily budget is $329 (approximately £288), which equals roughly £8,640 per month or £95,000 annually. Think of it as Google's way of helping good causes reach people who are actively searching for services like yours on Google Search.

Learn why organisations use Gmail

With time and data, you can then determine which ad has the best CTR. Click-through rate (CTR) is a metric that measures the number of clicks advertisers receive on their ads as a ratio of the number of impressions. Thinking of your service in this context can help give you ideas for keywords. Think of the WHAT, WHO & HOW that your charity offers. When pondering long-tail keywords answering questions should be your best friend. Match types can have a major impact on your account’s performance.