Established in 1959, real estate developer Madinet Masr has a land portfolio of 12.8 million square meters. Its mega projects include Taj City, a 3.6 million square meter mixed-use development, and Sarai, a 5.5 million square meter mixed-use development. In April 2025, it announced the launch of the Buyut Al-Khalifa project to revitalize the urban fabric of Al-Rukbiyya Street in Historic Cairo, in collaboration with the Built Environment Collective, under the auspices of the Supreme Council of Antiquities. It launched ‘The Butterfly’ project in Mostakbal City in September 2024, targeting sales of $1.3 billion, and launched ‘SAFE App’ in December for fractional property ownership.