89. Frans Hiemstra

Company: Uber Technologies
Designation: Director, Regional General Manager—Middle East and Africa
Nationality: South African
Global Headquarters: U.S.
Sector: Transportation Mobility as a service

Hiemstra joined Uber in 2015 and assumed his current role in 2022. In March 2023, the company partnered with Healthtracka to provide free cervical cancer screening for female drivers in Nigeria. DuringFIFA World Cup Qatar 2022, Uber helped create 40% more economic opportunities for those looking to supplement their earnings during the tournament.